In 2017, as a part of the NDTV Dettol Banega Swachh India campaign, we launched a pilot project in Sadiq Nagar, Delhi to introduce household waste segregation. We partnered with the local Municipal Counsellor to introduce residents to household waste segregation. 

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Sadiq Nagar is a large colony of central government employees in South Delhi with 1700 households. The source segregation project was kicked off by distributing 2 colour-coded bins to each household and creating a door to door awareness campaign before disposal. The project culminated with an ‘inter-jeena’ competition in August 2018 where green champions were recognised and rewarded for successfully adopting segregation and keeping their local community clean and litter-free. At the end of the project period, Sector 3 achieved a 63% incidence of segregation.

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This project was funded by Reckitt Benckiser.